DAILY DOSE OF DIGITAL MARKETING

WHAT WILL BE THE FUTURE & TRENDS OF E-COMMERCE WEB DESIGN. LET’S EXPLORE saad r E-commerce has flourished over the past few years, with dozens of e-commerce websites fighting for a piece of the online consumer market. A booming economy and rising disposable incomes has seen e-commerce websites expanding rapidly. With traditional brick-and-mortar stores now losing their sheen and fighting for survival, e-commerce seems to be the way forward. But what exactly is the future of e-commerce websites development India? Is it going to continue expanding, or is the internet bubble eventually going to burst? Evolution of Ecommerce Websites i In a country with snarling traffic jams, and an inefficient transportation system, e-commerce came into the country as a ray of shining light. Not only did it eliminate the need for people to go to physical stores, but it allowed them to shop from the convenience of their own homes, at any time of the day. E-commerce website development emer...

IMPORTANT TIPS FOR CHOOSING THE RIGHT WEB HOSTING COMPANY saadr Most business owners understand the value of creating quality web content and they’re finally beginning to understand the importance of developing a web site that is responsive. But, that very important process of selecting a reliable web hosting company is often ignored. When business owners take the time to select a reliable web hosting company, they ensure their website remains accessible and safe at all times. Haphazardly choosing a web host, based on something like pricing alone, can produce disastrous results. Here are some important tips that will help business owners choose the right web host; avoiding mistakes that can create big problems later. Know What Kind of Web Host You Need Understanding the needs of your business can help narrow your web hosting options. If you plan to build a website that features video blogging, 24-hour live streaming and the ability for visitors to register and upload ...

EFFECTIVE WAYS YOUR WEBSITE CAN GENERATE BUSINESS LEADS saad r Your website is more than a digital placeholder – or at least it should be. Whether you use your website to generate visits to your brick-and-mortar location, sell products online, or boost subscription rates, these important tips can help you generate more leads from your website. With competition increasing at a dramatic rate in the online world, it is important to ensure that you are making the most of your visitors. Driving traffic can be costly and if your website is not developed in an appropriate manner, your business could be suffering. Place Your Phone Number in the Right Spot(s) Sounds simple enough right? You’d be surprised how many professional website designers miss this important tactic. Make it easy for your prospects to call you no matter where they are on your website. Many websites today have long scrolling, top-to-bottom features. Don’t make your potential customer hunt for a way to...

CONTENT FIRST-DESIGN - A BETTER APPROACH saad r It doesn’t matter if you’re designing a brand new app from scratch, working on a new feature or creating a landing page;  design should start with the content first . There are many benefits to this. Ultimately you’ll end up creating better products or websites. Content first in design There are two scenarios to consider. Either way, the process of content first is the same, it’s just a matter of writing it yourself or editing what someone else provided you. The first scenario is when there is no copy or content provided. That’s your cue and opportunity to start writing. Treat this like  UX or UI design meaning two things . One, ask a series of questions to set your content writing is going to be successful. Start by asking the same question you normally would of any design project: what pain points do the customers have? What outcome are the users looking for? Why would a visitor end up on this landing page? S...

APPROACH, PLAN & EXECUTE REBRANDING SUCCESSFULLY saad r So are you all set to dive deeper into the process of rebranding? Undoubtedly, rebranding might be an exciting moment for a few; it is a mere unfortunate step for the others. But, whatever it is, just make sure that you and your brand emerge bigger out of it! Why Consider Rebranding? There are a plethora of reasons you might consider rebranding, but here are some of the most common situations: Repositioning Your Brand in an Existing Market  – Businesses evolve. Maybe you started out thinking you’d like to take your brand in one direction, but after spending time in the market, you think a different area has better potential. To pivot to these new opportunities, you might need to rebrand your business to better fit the market. A common example of this is rebranding is to promote a more “upmarket” image. Moving into a New Market  – If you’re moving into a completely new market, you may need to rebrand yo...

WHAT’S THE DIFFERENCE BETWEEN WEB DESIGNERS AND WEB DEVELOPERS? LET’S EXPLORE saad r If you’ve ever worked in, on, with, or around the Internet, you’ve undoubtedly heard the terms “Web Designer” and “Web Developer”.  Oftentimes, the two phrases are used interchangeably by someone who is not familiar with the industry.  Perhaps the concept is irrelevant to a client who just wants to get their website up and running.  Or to a server administrator who has his concerns in the silicon, steel and software that power your website.  And what about the nice lady over in Human Resources who blotches up the job posting during the hiring process?  I mean — designer and developer — they’re the same thing, right? Let’s face it, if you have the word “Web” in your euphemism, you’ve probably been hammered with questions from both sides of the playing field.  Designers will hear things like “how can we add a database to the website?”, while developers struggle to ans...

EFFECTIVE TIPS FOR CREATING A GREAT LOGO DESIGNS saad r Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product. For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift,  these are important tips we should know on creating a great logo. Understand the brand Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology — check out websites for some inspiratio...

LET’S EXPLORE SOME INTERESTING FACTS ABOUT SEO saad r SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.  We’ve put a together a list of some interesting SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder. 75% of SEO is off-page and 25% is on-page There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site). It’s important to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable ...