DAILY DOSE OF DIGITAL MARKETING

WHY IS E-COMMERCE WEBSITE DEVELOPMENT A MUST IN TODAY’S TIME? saad R In today’s time, every organisation irrespective of its size wants their business to expand in all possible ways and e-commerce website development helps them to achieve this by creating a strong online presence for them. With the help of e-commerce website development organisations gets an opportunity to make their products and services available to customers round the clock and 365 days a year. This gives good exposure to organisations and helps them to reach potential customers. Today due to lack of time many people prefer shopping online rather than visiting a store and spending hours shopping there. Thus, by developing e-commerce website organisations can make more revenue. With the help of e-commerce website, people can buy products from their home 24*7. The greatest thing about it is that they pay through debit or credit cards or other options available online. Even while buying gifts for special occas...

LEAD GENERATION AND ITS IMPORTANCE saad r Lead generation is the term that is used to refer to the generation of consumer interest or consumer inquiry with regards to the products and services that a business offers. In marketing, this process of generating interest is used for the purpose of developing sales pipeline. Every business wishes to have good quality leads, as they are the biggest keys to the success of a business. The leads can come from various different sources and practices such as through digital channels, through email marketing, through SEO, through social media, through telemarketing, through advertising and through conferences/events etc. In the past few years, as a result of the growth of online and social techniques, lead generation has been mostly utilizing digital channels like the internet. This is due to plenty of information readily available on the internet. In fact, according to a study conducted in the year 2014, about 78% respondents thought that...

WHY IS BRANDING IMPORTANT FOR A COMPANY? saadr On the first day of college, the professor asks everyone to give their introduction so that everyone can know each other’s name and background. In the same way in the corporate world, the term branding is used when someone is talking about companies introducing and establishing themselves in the minds of the consumers. Branding is the process of creating a design, symbol, sign or name that identifies and distinguishes a company from its competitors. Let’s look at the advantages of branding: Improves Recognition  – Customers often prefer to buy products and services of the companies they are familiar with. Effective branding can enhance recognition of a company making the customer feel more comfortable while buying products and services of the company. Competitive Advantage  – In today’s global economy it is very important to stand out from the crowd, as a company is no longer competing on a local stage but it is c...

BENEFITS OF SEO saadr Outsourcing has witnessed a whopping boom over the past few decades. Outsourcing basically means assigning specific business activities to an expert external service provider. At times when an organisation can’t manage all business activities in-house, they opt for outsourcing. Besides some business activities are temporary, so many organisations don’t want to hire in-house professionals to perform those activities. Outsourcing has numerous benefits. Some of the benefits are: More Expertise:  An organisation’s core team may be great at a few business activities, but nobody is good at everything. By outsourcing specific activities to an expert external service provider, organisations can enhance their performance and gain high-quality output. Focus:  An organisation’s back-office operations may increase during the period of rapid growth. This increase might utilize resources at the cost of the core activities of the organisation. Outsourcing tho...

WHY IS WEB DEVELOPMENT IMPORTANT? saad r In today’s modern world of technology, almost everyone leans on the internet for different activities such as shopping, making financial transactions, paying bills, and so on. To reach to such a huge customer base, there is no better option than website development. If you want your business to grow, web development is a must. Developing user-friendly, professional looking website along with smooth and efficient functionality, will get your foot in the door of the online business. How you communicate and visually project your business over the internet matters a lot in ensuring the success of your business online. This is where you require the service of professional web developers. The professional web developers are aware of the latest trends in web development.  They know what steps must be taken, and how to execute them for ensuring the efficiency and functionality of the website. So why is web development important?   ...

THE IDEAL WAY TO INCREASE REVENUE AND ATTRACT MORE CUSTOMERS: WEB CONSULTING saadr Your website is the first impression of your business for many potential customers. The saying “First impression is the last impression” stands true in case of a website. A visitor will only be converted into your customer if he/she finds your website appealing. An appealing website can make all the difference while helping you obtain customers. The best way to make an impactful first impression of your website is through web consulting. Web consulting assists you in determining the aspects where your website is lacking. Web consulting services help their customers in evaluating their website and developing long and short strategies and innovative solutions in the areas of the website which can increase revenue and attract more customers. There are many bright sides of hiring a web consultant some of them are listed below: Broader Outlook  – A web consultant looks from the perspective of a ...

BENEFITS OF SOCIAL MEDIA MARKETING EVERY BUSINESS NEEDS TO KNOW Saad R / Social media marketing (SMM) is a form of marketing that uses social networking websites like Facebook, Twitter, Instagram, YouTube, Google+, Tumblr and Pinterest as a marketing tool. It involves creating and sharing content on social networking websites in order to achieve the marketing and branding goals of a business. Social media marketing has become one of the most crucial part of a company’s marketing strategy. Businesses all around the globe are discovering the ways social media can contribute to the success and growth of their business. According to a statistic, around 92% of marketers have claimed that social media marketing is important for their business, with 80% indicating their efforts increases traffic to their websites. With these type of statistics, the benefits of social media marketing can’t be ignored. If businesses are doubtful about whether social media marketing is worth the efforts...

THE IMPORTANCE OF A LOGO FOR AN ORGANISATION Saad r /  A logo is a combination of words and visual imagery. A logo is commonly used by commercial enterprise, organisations and individuals. It can be placed on the things they sell, on letters and in advertisements. A logo is the base of an organisation’s visual identity. It is the face of an organisation. Every organisation has certain responsibilities, aims, missions and vision to accomplish. Excellent logo depict these responsibilities, aims, missions and vision as they are the foundation on which corporate identity of an organisation is linked. They are true representation of an organisation’s nature of work and its accomplishments. Since a logo has great significance and value, creating one is very essential for an organisation. Every organisation desire’s to be well known and have a whopping success. In order to be able to reach this level, an organisation requires a catchy logo. A logo plays a major part in terms of pr...

WHY DO I NEED A WEB DESIGNER? SAAD R In today’s internet savvy world, it is very important to have a business website. Today more and more potential customers and organisations use internet to search for the website which offers the products and services they need. Potential customers and organisations not only look for the product they need, but also observe each and every minute detail of the website. They observe the design of a website, its content, its logo, and even its presence on social media platforms. Based on all the information gained customer decide whether they will buy the products and services of a business or not. Even an organisation decides whether they should do business with the firm or not, based on the information they gained. So, if you want your business to prosper, developing a well-designed, professional looking website along with an attractive logo is a must. It not only increases traffic on your website, but it also increases your clientele. A ...