DAILY DOSE OF DIGITAL MARKETING

APPLICATION DEVELOPMENT – AN ESSENTIAL PART OF EVERY BUSINESS saad r Web application  have become an essential part of every business today. Businesses are now achieving their objectives much faster by   developing web apps .  These web application can help to target clients and customers at a time. Web developers are developing web application in different aspects, that meet their business demands and showing new experiences for users. Web development as a whole is an essential component for e-commerce success, as without a website the world would never know about a business’s products or services. When it comes to promoting your business brand these days, web application development is steadily becoming the trend for e-commerce companies around the globe. Web apps are important for a number of reasons: Improved Customer support : Web apps provide options for enhanced customer support. Good web apps can become the first line of contact between custome...

RELATIONSHIP BETWEEN SEO & CONTENT saad r There’s a key difference between content marketing and SEO, but these two actually overlaps each other. SEO is somewhat more technical, whereas content marketing works as a way of attracting the users to read the information provided by you. A perception is there that SEO is all about creating a content which is of high-quality that would lead the search engines to index it. But, when it comes to the search engine indexing, there are several factors that plays their role. Out of those factors, onsite SEO is something that needs to be done. It might happen sometimes that Google penalizes your website, due to which your pages won’t get indexed. There’s no doubt that these two things are bit complicated, but this is also the fact that to increase the traffic to your website. It’s not possible for you to do it with only one of them. Along with the good-quality, engaging and compelling content, it’s important for you to implement some b...

SEO- THE MOST EFFECTIVE IMPORTANT TOOL FOR A WEBSITE saadr Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. ‘Search engine optimisation’ – also known as SEO – is one of the most effective ways to improve sales and visitor numbers on your website. And yet, despite its undeniable importance, it’s one of the most misunderstood aspects of digital marketing. Not only do many people assume that they can run a successful website without implementing an SEO ( Search engine optimisation ) strategy, but those who do understand its importance, tend to overlook its complexity. Why Is SEO important for your website? In today’s competitive market, ( SEO Search engine optimisation ) marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their ...

OUTSOURCING YOUR TECHNOLOGY NEEDS – WE CARE YOUR NEEDS! saad r Outsourcing  technology,  for every company, is different. Some businesses have in-house staff to handle daily activities, but may need outside help to undertake new projects that don’t warrant another full-time employee. When you and your current employees are unable to manage the day-to-day business of your company and build the business satisfactorily, it may be time to consider  outsourcing your technology. With outsourced technology, you can transform most aspects of your organization into an “as a service” offering, allowing you to not only remove the burden of managing technology off of your team’s shoulders but also allowing for immediate cost savings. Are you having a hard time with server management, email hosting, cloud and virtualization services, or in-house phone systems? All of this can be done “as a service,” which helps your business remain competitive and flexible. Outsourcing  does...

OUTSOURCING COMPANY TO TRUST – WHY CHOOSE US? saadr As the internet and technologies based on the internet are emerging year by year, the business  industry  has seen a tremendous growth. One of the main reasons for it could be  outsourcing . Now,  outsourcing  is a process of getting your work done by any other company or individual, irrespective of state or country. It could be any task of a company like accounting, design and manufacturing, sales and marketing, technical assistance, customer services, web and software development, etc.  Trust  is the glue of life. It’s the essential principle that holds all relationships. It same goes with  outsourcing  companies and why you should choose us. In the past two decades, many  outsourcing  companies have flourished in India. There are hundreds of companies that are providing various services to the companies situated in other parts of the world. We, at  STZ ...

WAYS & METHODS OF BRANDING TO ATTRACT CUSTOMERS saad r Building successful brands  is not a one-size fit all activity. Brand building is both art and science, and the  method  of creating a brand strategy is never the same for every brand. Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Before knowing, ways & methods of branding, let us understand what is brand building. What Is Brand Building?  There is no one definition that actually captures the essence of brand building in its entirety.  Many people think that brand building is all about communicating and exposing your brand. That is just one side of it. The best way we can define it is that it is a process of creating value to consumers.  It encompasses all things that consumers know, feels, and experience about your business ...

SOFTWARE saad r Every business owner wants to increase his or her efficiency. When a business operates efficiently, the profits increase and waste decreases, resulting in a healthy bottom line. There is more to succeeding in the business world than entrepreneurial spirit, grit and determination, and a little bit of good luck. It also takes a technological edge. Here are 5 key ways that can greatly benefit your business and give you the competitive edge you need to succeed: Automation: A time saver Since you need precise and accurate implementation at every stage, the automation system has to be self-sufficient. Today’s software systems which are highly automated, requires little to no effort on your part because it is able to integrate with existing systems and collect and analyse important data. It is instantaneous process and also simple to customize and manage the software to meet your business exact needs. A supporter to HR Management Whether it’s small or big busine...

WHY GOOD UX DESIGN MEANS BETTER BUSINESS saad r In today’s fast-moving society, the websites that respond speedily and efficiently are the most successful. User Experience also known as UX is how a person feels while interacting with a website. It includes the overall experience that a person has while interacting with a website than just the look of the website. User experience (UX) is as important as the visual identity. It doesn’t matter what a website looks like if a person doesn’t know how to interact with it. Moreover, the person also should be able to enjoy that interaction. User experience (UX) is important because people must be able to effortlessly navigate the website and understand how to use it. Neglecting user experience (UX) can result in a poor website that people won’t come back to. Hence, user experience (UX) is very important to drive people back to a website. Good user experience (UX) is very good for business. People who have a good experience using a webs...

WHY RESPONSIVE WEB DESIGN MATTERS? saad r The number of smartphones and smartphone users are mounting day by day. There are number of smartphones in a family than there are family members. As the number of smartphones has increased, more and more smartphone users are accessing the internet through their smartphones rather than desktops. With users accessing the internet through smartphones, the importance of having a mobile-friendly website becomes paramount. Each organisation today regardless of the size and industry needs a website that could run smoothly on all the devices (desktop/smartphone/tablet). Responsive web design is all about creating such websites which automatically resizes themselves depending on the type of device it is been seen through, from large desktops to small smartphones. Responsive web design is the present and future of web design trends and it is also very important for the success of any website.  Let us look at the reasons why responsive web des...