DAILY DOSE OF DIGITAL MARKETING

IMPORTANT TIPS FOR INCREASING YOUR LANDING PAGE CONVERSION RATE saad r Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind, you need to reconsider your marketing strategy. The simple truth is that you don’t get it right the first time. Only after launching, testing, learning and optimizing you can improve your landing page conversion rate. But sadly, it falls under biggest problems B2B marketers face. To overcome such hurdles, we have put together important guide to help you optimize landing pages for improved conversions. Focus on a goal Before you create a landing page, you need to set a goal. What do you want people to do on your page once they get there? It is important to establish a goal, so you can create a page that helps users complete that action. Many companies make the mistake of having landing pag...

5 REASONS EVERY SMALL BUSINESS SHOULD HAVE A WEBSITE saad r In today’s market, the most successful businesses have an online presence. There are over 3 billion people who use the Internet daily. If you don’t have a website, you may not be getting all the attention your business deserves. There are so many things that a website can do for you. Why Have a Website for Small Business? The first reason why small businesses need a website, even if your business has five employees or less, is because that’s where so many of your potential customers are for so much of the time. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. With so many low priced online services, there’s really no excuse to keep putting it off. Still not sure how having a website will help you grow your business? Here are important reasons every business needs a website: You Can Target A Bigger Marke...

HIRING A WEB DESIGNER? HERE ARE ESSENTIAL QUALITIES YOU SHOULD LOOK IN WEB DESIGNER OR DEVELOPER saad r If you are looking for your company to not only be the best in marketing but in design and development, don’t short-change yourself when hiring for your creative team. In order to be a top web designer, here are the most important qualities illustrated below: Be Innovative Each project that comes to the web designers must be handled with critical thinking and innovative mindset. In order to find out new boundaries, designers should try to push their ideas ahead. Rational Mindset The most important thing in web designing is to have a passion for learning. If you have a passion for always learning something new then it does not matter what type of developer you are. A better system level thinking skill must be possessed by a developer. Understanding of User Journey and Experience In inbound marketing, your goal is to attract visitors and get them to convert. If a...

INCREASE YOUR WEBSITE CONVERSIONS WITH THE HELP OF COLOuR PSYCHOLOGY saad r When it comes to persuasion, emotion is the primary target. And nothing – not even words or images – appeals more to people’s emotions than color to create a positive or negative user experience. However, the psychology of color is often a subject of disagreement in marketing and website design, because color preference varies widely between individuals. Psychology of Colour When you understand color psychology, you can use that knowledge to boost your conversion rate. Psychology of c olor scheme allows you to predict how your customers respond to your marketing messages, based on the color of your copy, call-to-action buttons and links.  It’s all part of understanding customer psychology. Use blue in order to cultivate user’s trust. Blue is one of the most-used colors, with good reason. A lot of people like blue. Read the literature on blue, and you’ll come across messages like The...

THE IMPORTANCE OF MOBILE APP FOR YOUR BUSINESS Saad r They’re in all of our pockets now, aren’t they? We are talking, of course, about mobile devices. And the core functionality of those devices is to run a whole host of applications that serve nearly every imaginable purpose. Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too. Here are important ways (and then some) that your business will reap the benefits of creating a mobile app for your customers. Provide value to your customers You can increase the effectiveness of your products or services through the mobile app. For instance, suggesting the nearest outlet based on a user’s location, introducing an in-app reward program, offering tailored specials for app users etc. If you succeed – there will be more new clients, and mor...

ALL YOU SHOULD KNOW ABOUT PPC (PAY PER CLICK) saadr Pay Per Click (PPC) might seem like a simple enough concept, but it’s really much more complicated than you might realize. Sure, PPC lives up to its name. It’s an online advertising method in which you only pay when somebody clicks on your ad. There’s quite a bit more to it than that, though. You’ll have to familiarize yourself with bidding, keywords, landing pages, budgets, ad copy, and much more if you want to run an effective PPC campaign. What is PPC? PPC  stands for  pay-per-click , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their busines...

IMPORTANT ELEMENTS FOR A WEBSITE YOU SHOULD KNOW ABOUT saad r In creating an effective website design, there are many things to consider. In order for your website to succeed, there is a never-ending list of things for you to think about. These key elements are significant because they are the things that make a website effective and popular on the internet. There are lots of factors that can make your website succeed, but it is how well you design your site, especially for your visitors and subscribers, that are critically important. Navigation The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so f...

IMPORTANT WEB DESIGN TRENDS YOU NEED TO KNOW ABOUT IN 2018 saadr As a digital medium, web design is far more subject to shifts in technology than its traditional print forbearers. But we’re now 18 years into the new millennium, so that’s no surprise, is it? What is surprising is the way web designers have continued to cope with increasing technical challenges and still manage to create sites that are user-friendly, clear and innovative, consistent with the corporate style, adaptable to every conceivable device and just plain beautiful all at once. Here are some important web design trends you need to know about in 2018: Custom illustrations Illustrations are great, versatile media for creating images that are playful, friendly and add an element of fun to a site. Experienced artists can make illustrations that are full of personality and tailored to a brand’s tone—what all brands strive for in markets that get more crowded each year. While this trend is perfect for busine...