DAILY DOSE OF DIGITAL MARKETING

LET’S EXPLORE THE TOP IMPORTANT WEB DESIGN PRINCIPLES saad r Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use). Below we explore the top important web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective. Defining the Purpose Clearly Make sure you are clearly aware of the purpose for which this website is being designed for. Ensure that it will meet the needs of the end user. You should have a clear idea on what your visitors are looking for – entertainment, interaction, or information. This purpose should flow across all pages of your site, fulfilling the specific requirements of your website users. Communication People on the web tend to want information quickly, so it is...

IMPORTANT BENEFITS OF SEO FOR BUSINESS WE ALL SHOULD  KNOW saad r Understanding the benefits of SEO, or search engine optimization, is a valuable and necessary task when trying to make a decision of whether or not it’s the right fit for you and your business. Here are some benefits of SEO which we feel it’s important: SEO Helps Establish Brand Awareness Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia, Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more. This leads to a higher tendency for your link to be clicked, which leads the users to your website. SEO Promotes Better Cost Management The Search Engine Journal reported that inbound leads can actually lower the cost of l...

LET’S EXPLORE IMPORTANT ADVANTAGES OF WEB BASED APPLICATIONS  saad r When one hears of web-based applications we wonder what are they exactly? They are actually applications which are used either over the Internet or Intranet. In other words, web applications are used over a network. Sometimes, the term can also be used for applications which are hosted on a web browser controlled environment.  One can use these application widely, which is an advantage. The most commonly used applications include webmail, online auctions, retail sales, etc.  Advantages Cost effective development Users can access web-based application system through a common environment – the web browser. Although there is a need for all the user interaction with the web applications to be thoroughly tested on different web browsers, the application itself is required to be developed for a single OS. But, it is not a must for the application to be developed and tested nearly on all available ...

TOP IMPORTANT ADWORDS TIPS FROM PPC MASTERS saad r Managing your PPC campaign requires a lot of effort and planning. The following are a few tips advocated by PPC experts for obtaining best results from your campaign. Your Search Query Report should be familiar to you. A search query report is a database of all those search words which triggers the appearance of your ads. By finding keywords that are irrelevant to your ads and thereby setting those search words as negative keywords, it is always possible to save money on clicks that do not convert. In addition, by finding new keywords that are relevant to your ads, it is possible to increase profits and clicks on them by writing particular ad text to support and making them new keywords. All these will only add to your benefit from the search query report. Create relevant campaigns Create relevant ads that answer the user queries to the maximum. You should use relevant keywords in the ads that lead to a landing page that ...

ESSENTIAL STEPS TO KICK-START YOUR PPC CAMPAIGN saad r PPC or Pay per click advertising is an Internet advertising model which is used to generate clicks to your website. It is the way of directing traffic to your website using relevant keywords related to your product or services. It is a paid traffic and an advertiser will pay an amount to the publisher each time the ads get clicked. Pay Per Click or PPC is one of the effective strategies applied in the search engine marketing campaign. How to do PPC Campaign? Do you know how to do PPC Campaign? Let’s look at some important steps for setting up a PPC campaign strategy- Business Goals: Before you even worry about who your target audience is or what keywords you want to target, you need to understand what the business hopes to achieve through running a PPC campaign. Without an underlying business goal to measure success against, a PPC campaign is useless. Some important questions you should ask yourself and the key stake...

WHICH IS BETTER? ORGANIC SEARCH (SEO) OR PAID SEARCH ADVERTISING (PPC)? saad r Is it better to use paid search (PPC) versus organic search marketing? Sounds like a simple question, but the answer is much more complex. Both methods have specific benefits. Let’s discuss some major differences and consider the best approach. Organic Search:  Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. That’s because the advantages of organic search are dependent on visibility. The higher the ranking the more pronounced the advantages. They all but disappear if your listing is not on the first page. Organic Search (SEO) Benefits: Cost:  The most obvious benefit of organic search traffic is a cost advantage. Pay-pe...

IMPORTANT THINGS YOU SHOULD KNOW ABOUT GOOGLE EXPANDED TEXT ADS SAAD R Google’s Adwords has been the platform of choice for business of all sizes looking to advertise on the internet. This advertising platform has evolved with time adding a few features, deleting some and providing more value for all involved. For all those interested, the newest change under way is Google’s Expanded Text Ads. The concept of Google’s expanded text ads is, simply put, more ad size. Each advertisement can now occupy more area above Google’s organic listings. Google’s Adwords interface has also expanded itself to accommodate these new features. Here are important things to know about this new change. Headlines Standard text ads give you a headline of 25 characters to work with. Whereas expanded text ads have two headlines each allowing up to 30 characters. These headline fields will appear next to each other separated by a hyphen (-). The headline may wrap to multiple lines depending on th...