DAILY DOSE OF DIGITAL MARKETING

WEBSITE – THE MOST IMPORTANT MARKETING TOOL Saad R You may not think of your website as a big deal. It’s just an online representation of your brand, so building it once and then forgetting about it may seem like enough effort. But in reality, that’s far from the case. In fact, here are some reasons why your website is and should be your most important marketing tool. Your Audience seeks it out Regardless of industry, websites tend to act as the first line of information for audiences interested in a specific website or brand. Through search engines, they seek out information about you on your website. What they see will play a crucial part in whether they decide to use your services. It Increases Your Credibility A professional website can go a long way toward increasing your brand’s credibility in the eyes of your audience. Whether you use the space to talk about your expertise and experience, introduce your team, or share industry insights, you can direct your a...

FULL IMPACT OF WEB DESIGN ON SEO Saad R In this digital marketing, web design is important for all the business. Because the people need to collect the information from there and our website is the only place where we can expose our ideas to our customers. We must create the proper website for attracting the user then use proper content for user engagement.  The Far-Reaching Effects of Web Design  Both content and web design are incredibly important, and furthermore, they go hand-in-hand. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in. Web design must be viewed through the lens of your entire business, or it will fall flat. And while your site design should satisfy human eyes, it also impacts other areas of your business – specifically SEO, branding, and conversion rates. Web design and SEO   We must provide proper navigation and content for building brand trust. A proper web design helps to increas...

CONTENT FIRST-DESIGN- A BETTER APPROACH SAAD R It doesn’t matter if you’re designing a brand new app from scratch, working on a new feature or creating a landing page;  design should start with the content first . There are many benefits to this. Ultimately you’ll end up creating better products or websites. Content first in design There are two scenarios to consider. Either way, the process of content first is the same, it’s just a matter of writing it yourself or editing what someone else provided you. The first scenario is when there is no copy or content provided. That’s your cue and opportunity to start writing. Treat this like  UX or UI design meaning two things . One, ask a series of questions to set your content writing is going to be successful. Start by asking the same question you normally would of any design project: what pain points do the customers have? What outcome are the users looking for? Why would a visitor end up on this landing page? S...

APPROACH, PLAN & EXECUTE REBRANDING SUCCESSFULLY SAAD R So are you all set to dive deeper into the process of rebranding? Undoubtedly, rebranding might be an exciting moment for a few; it is a mere unfortunate step for the others. But, whatever it is, just make sure that you and your brand emerge bigger out of it! Why Consider Rebranding? There are a plethora of reasons you might consider rebranding, but here are some of the most common situations: Repositioning Your Brand in an Existing Market  – Businesses evolve. Maybe you started out thinking you’d like to take your brand in one direction, but after spending time in the market, you think a different area has better potential. To pivot to these new opportunities, you might need to rebrand your business to better fit the market. A common example of this is rebranding is to promote a more “upmarket” image. Moving into a New Market  – If you’re moving into a completely new market, you may need to rebrand y...

WHAT’S THE DIFFERENCE BETWEEN WEB DESIGNERS AND WEB DEVELOPERS? LET’S EXPLORE saad r If you’ve ever worked in, on, with, or around the Internet, you’ve undoubtedly heard the terms “Web Designer” and “Web Developer”.  Oftentimes, the two phrases are used interchangeably by someone who is not familiar with the industry.  Perhaps the concept is irrelevant to a client who just wants to get their website up and running.  Or to a server administrator who has his concerns in the silicon, steel and software that power your website.  And what about the nice lady over in Human Resources who blotches up the job posting during the hiring process?  I mean — designer and developer — they’re the same thing, right? Let’s face it, if you have the word “Web” in your euphemism, you’ve probably been hammered with questions from both sides of the playing field.  Designers will hear things like “how can we add a database to the website?”, while developers struggle to ans...

EFFECTIVE TIPS FOR CREATING A GREAT LOGO DESIGNS SAAD R Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product. For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift,  these are important tips we should know on creating a great logo. Understand the brand Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology — check out websites for some inspiration...

LET’S EXPLORE SOME INTERESTING FACTS ABOUT SEO saad r SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.  We’ve put a together a list of some interesting SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder. 75% of SEO is off-page and 25% is on-page There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site). It’s important to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable one...