DAILY DOSE OF DIGITAL MARKETING

IMPORTANT TIPS WHICH CAN MAKE YOUR VIDEO CONTENT WORK HARDER SAAD R Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. Optimizing your Brand Channel YouTube has a number of branding options that you can use to improve the look and feel of your Brand Channel. Channel Banner (include a call to action) Links to your other brand platforms (Website, Facebook, Twitter) Links to your other YouTube channels if you have more than one. Use an engaging image as your thumbnail Watermarks – An embedded logo or image that will appear in the top right hand corner of your video A featured Video – Can be added to the bottom left hand corner of each of your videos. A branding Intro – A bra...

WHAT’S THE DIFFERENCE BETWEEN WEB DESIGN & WEB DEVELOPMENT? LET’S FIND OUT SAAD R In truth, many people use the two terms “web design” and “web development” interchangeably, but they really do have two very different meanings. If you’re looking for a new job in the web design industry, or if you are someone looking to hire a web professional to build a website for you or your company, you need to know the difference between these two terms and the skillsets that come with them. Let’s take a look at these two terms. What is Web Design? Web design is the most common term used for professionals in this industry. Oftentimes, when someone says they are a “web designer,” they are referring to a very broad set of skills, one of which is visual design. The “design” part of this equation deals with the customer-facing or “front end” part of the website. A web designer is concerned with how a site looks and how the customers interact with it (they are sometimes also referred to as...

TOP 5 MOBILE APP DEVELOPMENT TRENDS IN 2018 SAAD R Here are some of the most exciting and important trends and tech ideas to keep an eye on in 2018 and beyond. Augmented Reality: It seems like the year 2017 was earmarked by both Google and Apple for banking on the development and accessibility of augmented reality. With Apple launching ARKit and Google’s ARCore hitting the market, we now have two rock-solid platforms for the development of augmented reality apps for mobile devices. With most marketers seeing augmented reality as a way to provide a compelling user experience we will soon be seeing a lot of creative AR apps . Wearable apps This market is diversifying and is set for substantial growth over the coming years. The market is focused on offering greater availability of cost effective fitness apps, supporting an ever-increasing rise in the total number of lifestyle diseases, which is being boosted by a drop in the cost of wearable devices, and the ...

IMPORTANT RESPONSIVE WEB DESIGN ISSUES YOU DON’T WANT TO DEAL WITH SAAD R Whether you’re designing a small company website or reworking an ecommerce platform, let’s explore some mistakes you definitely want to avoid on your next responsive Web design project. Focusing on Devices Instead of Screens Using screen size instead of device classification for a responsive design is important as we are seeing different devices slowly creeping outside of their categories. You can no longer lump all phones into one category because of the wildly disparate sizes of their screens. There are phones available now that are larger than some of the smallest tablets as well as desktop screens that rival the size of televisions. The device itself is no longer a clear indication of the size of the display, which is why device size cannot be the sole criteria used when developing responsive breakpoints. Focusing on screen size instead of device size is also an important step away from using onl...

HOW CONSUMERS REALLY FIND AND USE YOUR APPS SAAD R Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget, one thing is clear: Apps are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments. App discovery doesn’t just happen in the app store People are finding out about apps in all kinds of instances while using their smartphones—when they’re engaged in an app, searching for another specific app, watching a YouTube video, or even surfing a mobile website. Search is a major source for app discovery, according to our research: One in four app users discovers an app through search. Say, for example, a business traveler has to fly to...

LET US HIGHLIGHT SOME CRUCIAL ITEMS FOR YOUR MOBILE WEB DESIGN STRATEGY SAAD R There’s no turning back now. The web has gone mobile. More users are accessing the web from more places on more devices than ever before. What does this mean for web designers and site owners? It means that in every project we do, we must address a mobile strategy. In this article, we will highlight some crucial items that need to consider at the outset of your mobile site design project. Simplicity Is Golden, But … As a general rule of thumb when converting a desktop site design to mobile format, you want to simplify things wherever possible. There are several reasons for this. Keeping file size and load times down is always a good idea for a mobile site. Wireless connections — while faster than years past — are still relatively slow, so the faster your mobile site loads, the better. Usability considerations on the mobile web also call for a simplified approach to design, layout, and navigation...

TOP THINGS TO CONSIDER WHILE GOING FOR YOUR NEXT WEBSITE REDESIGN SAAD R A website redesign accomplishes a few things for your business on different levels. It can make your site more user-friendly and aesthetically pleasing, and improve your marketing as a result. There are some basic considerations to think about before you dive in, though. Set Goals: Every project needs goals, and your website redesign should be no different. Specifically, you need to set goals for how well your website works for marketing, not just how nice it looks or how flashy it is. That’s not to say that a good overall look doesn’t help marketing efforts – it does. However, if you focus only on looks and forget about function, you’re totally missing the point. A simple website that works seamlessly for the user is far preferable to the alternative. A website stuffed with visual features and fancy code will inevitably have issues. (Think slow loading times, hard-to-find navigation, or confusing p...