IMPORTANT WEB DESIGN TRENDS YOU NEED TO KNOW ABOUT IN 2018

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As a digital medium, web design is far more subject to shifts in technology than its traditional print forbearers. But we’re now 18 years into the new millennium, so that’s no surprise, is it? What is surprising is the way web designers have continued to cope with increasing technical challenges and still manage to create sites that are user-friendly, clear and innovative, consistent with the corporate style, adaptable to every conceivable device and just plain beautiful all at once.

Here are some important web design trends you need to know about in 2018:

Custom illustrations

Illustrations are great, versatile media for creating images that are playful, friendly and add an element of fun to a site. Experienced artists can make illustrations that are full of personality and tailored to a brand’s tone—what all brands strive for in markets that get more crowded each year.

While this trend is perfect for businesses that are fun and energetic, it can help make brands that are typically perceived as serious and right-brained more approachable to their customers. Whatever your brand identity is, there’s likely an illustration style to match it.

Big, bold typography

Typography has always been a powerful visual tool, able to create personality, evoke emotion and set tone on a website all while conveying important information. And now, because device resolutions are getting sharper and easier to read, we expect a huge increase in the use of custom fonts. Excluding Internet Explorer, many browsers can support hand-made typefaces that are enabled by CSS for web browsers. The trend of large letters, contrasting sans serif and serif headings help create dynamic parallels, improve UX and best of all, keep the visitor reading your website.

Asymmetry and broken grid layouts

One big change in 2017 was the introduction of asymmetrical and unconventional ‘broken’ layouts, and this web trend will still be going strong in 2018. The appeal of the asymmetrical layout is that it is unique, distinctive and sometimes experimental.

Although large-scale brands with a lot of content still use traditional grid-based structures, we expect an increase in the use of unconventional layouts across the web, as brands create unique experiences to set themselves apart. Traditional companies generally might not be interested in this aesthetic, but bigger brands that can afford to be a little risky will expect out-of-the-box ideas from their web designer.

Drop shadows and depth

The use of shadows is not new, so why mention it? Although shadows have been a staple of web design for quite a while, thanks to the progress of web browsers, we now see some exciting variations. With grids and parallax layouts, web designers are playing with shadows more than ever to create depth and the illusion of a world beyond the screen. This is a direct reaction to the flat design trend that was popular in years past.

Vibrant, saturated color schemes

2018 is definitely the year for super excess colors online. While in the past many brands and designers were stuck with web-safe colors, more designers are becoming courageous in their approach to color—including supersaturation and vibrant shades combined with headers that are no longer just horizontal but re-imagined with slashes and hard angles.

Vibrant and even clashing colors can be useful for newer brands hoping to instantly attract their visitors’ attention, but it is also perfect for brands who want to set themselves apart the ‘web-safe’ and the traditional.

STZ Soft has years of experience in building, designing and maintaining e-commerce websites. We are always open to innovative changes in the e-commerce domain and if you have been struck with an idea to go for your e-commerce website, here we are!