DAILY DOSE OF DIGITAL MARKETING

TOP THINGS TO CONSIDER WHILE GOING FOR YOUR NEXT WEBSITE REDESIGN SAAD R A website redesign accomplishes a few things for your business on different levels. It can make your site more user-friendly and aesthetically pleasing, and improve your marketing as a result. There are some basic considerations to think about before you dive in, though. Set Goals: Every project needs goals, and your website redesign should be no different. Specifically, you need to set goals for how well your website works for marketing, not just how nice it looks or how flashy it is. That’s not to say that a good overall look doesn’t help marketing efforts – it does. However, if you focus only on looks and forget about function, you’re totally missing the point. A simple website that works seamlessly for the user is far preferable to the alternative. A website stuffed with visual features and fancy code will inevitably have issues. (Think slow loading times, hard-to-find navigation, or confusing p

4 IMPORTANT WAYS WEB DESIGN CAN IMPROVE YOUR SEARCH RANKINGS ON GOOGLE SAAD R There are two things that are imperative with regards to beginning an online business: site improvement SEO and Web Design. Web Design monumentally affects SEO, yet with regards to SEO, numerous individuals imagine that SEO is about, page significance, catchphrases, third party referencing, etc. People neglect to acknowledge Web development has a major part to play in SEO; subsequently, they end up disregarding it. As a matter of fact, there is more to Web design than just aesthetics. A good website design should make it easier for both end users and search engine bots to navigate your website.  From a basic two-page brochure website to a multinational corporate site with hundreds of dynamic pages, certain design aspects must be present in any Internet site or they will be negatively impacted.  Easy navigation A good design means offering a great user experience. When creating a website, concentrat

5 SMART REASONS TO BUILD MOBILE APP FOR YOUR BUSINESS SAAD R It’s an absolute no brainier to assert that a business needs a mobile app. But, many businesses still lack this common wisdom. This is the precise reason why we are going to explain the standout advantages of having a mobile app for any business.  Here we explain smart reasons that make mobile app absolutely invaluable and irreplaceable for any business.  Staying visible and connected continuously Most statistics agree on one point that the average time spent on mobile devices is increasing rapidly all over the world. In most cases only just a few apps consume most of the user time spent on mobile. So, in overall measured, this is probably the biggest exposure a business gets from its users when its app is actively used. Obviously, not all apps drive the same amount of traction and engagement. But for that matter, every app does not require the kind of user engagement global brands get. They can opt for more real

6 KEY ELEMENTS YOUR WEBSITE NEEDS TO IMPROVE CONVERSION RATE SAAD R Companies today are investing more than ever in their online presence and have adopted many leading user-experience trends seen previously only in the B2C space. This adoption has resulted in cleaner and more compelling designs that can bring life to a brand and create an experience that leads to higher on-site engagement and conversion rates. Listed below are the key elements of your website, to keep track of this year to make sure that you’re not just another website in the vastness of the worldwide web that just spends a lot of money with domain and hosting. Rather, one that uses it as an avenue to profit. Web Design Like in football, and almost all team sports, there will always be first-stringers who will play hard in order to win. Usually we judge a team by how their first-stringers or front-liners play. The same goes for websites – web design and layout are the first-stringers, and it’s natural that

HOW TO CHOOSE THE BEST SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS SAAD R There are few businesses that haven’t already acknowledged and, at the very least, begun to harness the dynamic capabilities of social media marketing. By spending as little as 6 hours per week, over 66% of marketers enjoy enhanced lead generation benefits with social media. A properly executed social media strategy can improve search rankings, drive more website traffic and increase conversion rates. WHY USE SOCIAL MEDIA AT ALL? Before we work out how to choose the best social media platforms for your business, we need to answer a few questions around your expectations from social media… Do you want a social presence for your business just to be ‘socially active’? Are you looking to build brand awareness? Do you want to generate leads and sales via the content that you post? Will you want to leverage social media for its advertising capabilities? Who are you trying to reach? Which platforms do your

LETS EXPLORE THE MAIN ADVANTAGES OF CONVERTING YOUR PSD TO WORDPRESS THEME. saad r WordPress is one of the most popular CMS in the web industries. An amazing range of functions, simple to apply, updates and sustain functions and personalized sites are few reasons why most people choose to turn PSD to WordPress before taking their sites online. Following are the main advantages of converting your PSD to WordPress theme: Search engine friendly websites Almost each website developed using the WordPress platform is search engine optimized. WordPress comes with a diverse built-in functionality that naturally pampers search engine friendliness. Each page includes a description, meta tag and title areas where you can insert desired keywords. As a result, it’ll help you to connect with potential customers to the larger extent. Cross Browser Compatibility Your website should be accessible from any browsers. The transformation from PSD to WordPress allows in getting rid of the