4 IMPORTANT WAYS WEB DESIGN CAN IMPROVE YOUR SEARCH RANKINGS ON GOOGLE


SAAD R

There are two things that are imperative with regards to beginning an online business: site improvement SEO and Web Design. Web Design monumentally affects SEO, yet with regards to SEO, numerous individuals imagine that SEO is about, page significance, catchphrases, third party referencing, etc. People neglect to acknowledge Web development has a major part to play in SEO; subsequently, they end up disregarding it.
As a matter of fact, there is more to Web design than just aesthetics. A good website design should make it easier for both end users and search engine bots to navigate your website.  From a basic two-page brochure website to a multinational corporate site with hundreds of dynamic pages, certain design aspects must be present in any Internet site or they will be negatively impacted. 
Easy navigation
A good design means offering a great user experience. When creating a website, concentrate on ensuring an easy navigation. Make sure your visitors spend more time on your website by making it easy for them to find what they were looking for.
An easy way to do this is by creating targeted pages for each user category. Guide them to those pages by putting in buttons (Call-to-action) which would direct them there.
Choose a URL and Stick with It
Strictly speaking, domain age isn’t a major factor that Google will use to rank your website,. On the other hand, changing your URL can definitely have an impact on how your site is performing.
When you change your URL, all existing links to your site may be broken, without proper redirects. Also, a URL change means that your site will have to be re-indexed or crawled by Google and you may lose your current Search Engine Ranking on Google.
Well Placed Social Sharing
Website with a good number of shares, tweets, +1s are also ranked up by search engines. However, having an invasive sharing button would annoy your visitors. Try to walk the fine line by putting in share buttons close to your best content. Also, create content that are timely, informative and encourage actions by visitors. Make it easy for them to share your content on social networks.
The size of the site matters
The size of your website can have a big impact on your search engine rankings. The more content you have, the more relevant text and keywords can be incorporated. But it is important to note that your website will not simply rank higher by having more pages. According to Search Engine Journal, having more pages only allows you to have a platform to use more SEO techniques and rank for more keywords than you would with thinner content.
That means that having more webpages that are properly optimized gives you a better chance of ranking higher than when you have a smaller number of pages. In other words, do not focus on creating many pages just for the sake of it. As a matter of fact, a smaller website with higher quality content would rank higher than a large site with copied, irrelevant or poor, content that is not optimized.
By implementing these few design elements into your website, you will be well on your way to create a high ranking website.
STZ SOFT has a hard-working team which provides a wide range of outsourcing services such as Web Designing, Web Development, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Graphic Designing which helps an organization to achieve superior quality output.

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