6 KEY ELEMENTS YOUR WEBSITE NEEDS TO IMPROVE CONVERSION RATE

SAAD R

Companies today are investing more than ever in their online presence and have adopted many leading user-experience trends seen previously only in the B2C space. This adoption has resulted in cleaner and more compelling designs that can bring life to a brand and create an experience that leads to higher on-site engagement and conversion rates.

Listed below are the key elements of your website, to keep track of this year to make sure that you’re not just another website in the vastness of the worldwide web that just spends a lot of money with domain and hosting. Rather, one that uses it as an avenue to profit.

Web Design

Like in football, and almost all team sports, there will always be first-stringers who will play hard in order to win. Usually we judge a team by how their first-stringers or front-liners play. The same goes for websites – web design and layout are the first-stringers, and it’s natural that people will judge your site by its design.

Websites with a pleasing design and layout gain more trust, which is of great help in retaining, even gaining a large audience, and increasing the chances for conversion.

Contact Page

Ensure that your contact page is not too complicated that it can prompt a prospective customer to leave your website. Keep it straightforward and concise, with just enough details for your audience to have different options of contacting you, instead of the typical contact forms. It could be telephone numbers, email addresses or your social sites where they could also reach you.

Testimonials

We know how testimonials can help out our brands, but the problem with many testimonials is that most of them aren’t made by real people. Don’t do that.

If your brand is new, and it doesn’t have enough customers yet to review the products it offers, or even send you a testimonial, do not put falsified reviews and testimonials in your site. Fake testimonials may seem like an easy way to appear to have good reviews but it will only harm your company and your brand’s credibility and reputation.

Trust marks

If you accept credit card payments (usually for e-commerce sites), prove to your customers that transacting with you is safe. 

Content

Now, before asking where your potential customers are, the question you should be asking yourself first is does your website contain relevant information? May it be blog entries, landing pages, videos or photos, your site’s content will build your identity. So, if you want people to find you significantly valuable, prove that your products and services are worth trying – offer them something good through your content.

SEO

Try doing SEO. Optimizing your website to the top of the search engine results page complements CRO. When you’re in top of search results, people will automatically find you trustworthy. But, use this strategy not just to build links with the aim to be on first page of results, but to actually reach out with other sites related to your niche or industry.

Also, take time to work on your on-page optimization. Make sure that your title tags, descriptions, and even your images’ alt texts describe what your services or products are and how it could be of use to them.

STZ SOFT has a hard-working team which provides a wide range of outsourcing services such as Web Designing, Web Development, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Graphic Designing which helps an organization to achieve superior quality output.