DAILY DOSE OF DIGITAL MARKETING

POINTS TO REMEMBER WHEN DESIGNING & DEVELOPING A  WEBSITE saad r From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. Beyond any doubt a website which is well conceptualized can grab the attention of the audience online in one go. The website needs to be designed in such a manner so that it can speak about the brand of company and what it deals in.  There are different types of websites which these days are designed by the Website designing in Mumbai companies. If you are looking for an ecommerce site, you need to tell about the products which you deal in and based on that store site will be designed and presented to you. Designing a website are not only enough to make a website successful and you needed to concentrate on its functionality too. Fortunately, the following important tips will guide you through the process of creating a unique user experience that inspires viewers t...

GUIDELINES FOR FINDING THE PERFECT SEO COMPANY saad r Getting the best SEO service is the most important aspect of taking your venture online and ensuring its success and profitability. However, with the countless number of such organizations mushrooming up, finding the right SEO Company in Mumbai as per your specific needs can be a daunting task. So, given below are the basic guidelines for finding the most professional and reliable SEO company. They have deliverables. A quality SEO firm is going to show you what they’re doing. They may not be able to show you first-page  results,  but they do give you evidence of things that they’ve done. For example, they may show you the following: Actual sites that have real do follow backlinks to your site An audit of your site, homepage, content, or link profile, that includes action points New content for your pages, or changes to your existing content A weekly or monthly report, displaying work they’ve done and how yo...

FEATURES WHICH ARE MUST TO HAVE IN E-COMMERCE SITES Saad R Whether you have an e-Commerce store already, or are looking to create one, most companies have the end goals in mind of increasing overall sales, and satisfying your customers’ needs and expectations. Customers will have certain expectations of your online store, and if you don’t meet those expectations, this will led to higher abandoned cart rates and lost sales. Your website and online store should provide a seamless experience that is easy, fast, secure, and visually appealing. In order to achieve this type of experience for your customers there are certain innovative features that are imperative. An e-Commerce store is all about putting the customer first when designing. Good Information Architecture Having good navigation on your e-Commerce site can set you apart from your competition, and increase sales. You want the customer to be on a clear path from when they land on the homepage of your website to when...

FACTS YOU SHOULD KNOW ABOUT RESPONSIVE WEB DESIGN SAAD R With the myriad of different devices being used today, it behooves any serious business owner to make responsive web design a top priority. Lack of this essential component often translates into the loss of potential profit. A responsive web design will readily adapt to the device it’s being viewed on, making it easy for the user to experience all the features of your website seamlessly and without compromising quality. Our hope is that we can help you cut through all of this, and understand what responsive design can (and can’t) do for you. Search Engines Love Responsive Websites Mobile friendliness is a ranking factor that was introduced by Google in 2015. Subsequent studies have revealed that this factor has had a substantial effect on ranking as a result of this algorithm change. Mobile-friendly websites rank much higher with search engines, and as a result have become a growing trend. There’s also evidence that s...

BOOST YOUR BUSINESS PRODUCTS GLOBALLY USING WEBSITE DESIGN SERVICES Saad r Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Web design services are the most outstanding solution to the business brands rise to a global degree. Most commercial enterprise proprietors seek a lot to locate the expert web designers to meet the requirement properly. In this manner, they are widely known to deliver awesome and splendid web design services for all. The web designer must set up your enterprise robustly by using the availing professional crew to cater the entirety of your enterpri...

WEBSITE – THE MOST IMPORTANT MARKETING TOOL SAAD R You may not think of your website as a big deal. It’s just an online representation of your brand, so building it once and then forgetting about it may seem like enough effort. But in reality, that’s far from the case. In fact, here are some reasons why your website is and should be your most important marketing tool. Your Audience seeks it out Regardless of industry, websites tend to act as the first line of information for audiences interested in a specific website or brand. Through search engines, they seek out information about you on your website. What they see will play a crucial part in whether they decide to use your services. It Increases Your Credibility A professional website can go a long way toward increasing your brand’s credibility in the eyes of your audience. Whether you use the space to talk about your expertise and experience, introduce your team, or share industry insights, you can direct your audie...

FULL IMPACT OF WEB DESIGN ON SEO SAAD R In this digital marketing, web design is important for all the business. Because the people need to collect the information from there and our website is the only place where we can expose our ideas to our customers. We must create the proper website for attracting the user then use proper content for user engagement.  The Far-Reaching Effects of Web Design  Both content and web design are incredibly important, and furthermore, they go hand-in-hand. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in. Web design must be viewed through the lens of your entire business, or it will fall flat. And while your site design should satisfy human eyes, it also impacts other areas of your business – specifically SEO, branding, and conversion rates. Web design and SEO   We must provide proper navigation and content for building brand trust. A proper web design helps to increase ...

LEAD GENERATION STRATEGIES FOR B2B SAAD R Lead generation is a persistent challenge even among high-growth B2B businesses. Salespeople who have direct, individual contact with buyers can communicate their company’s value proposition in a tailored way. However, marketers who are trying to generate leads don’t have the same intimacy and urgency on their side. While there are numerous B2B lead-generation ideas you can use, there are several that should form the backbone of any successful program. The following lead-generation techniques are well-tested strategies that can be employed, whether you are building your program from scratch or refining your current lead-generation process. Ramp up social networking and personalize connections LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. With every other marketer reaching out on soc...

ALL YOU SHOULD KNOW ABOUT BRAND STRATEGY Saad r Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity. Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. Your brand strategy identifies three core components of your business, which can then be used as a blueprint for developing your marketing strategy and tactics. The three core components include: Purpose:  Your business must have a functional and intentional purpose. Consistency:  Without consistency, a business will struggle to survive. Emotional Impact:  Emotion is what helps customers connect with you. A brand strategy helps you develop that emotion. An effective branding process creates a unique identity that differentiates you from the competitio...