DAILY DOSE OF DIGITAL MARKETING

AN IMPORTANT CHECKLIST FOR EVERY NEW E-COMMERCE SITE saad r When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience.  That’s why we put together an expansive checklist for new ecommerce sites. Manage What Your Customers See First When someone comes to your site they have a choice to leave or keep looking around. If the homepage interface and navigation isn’t appealing for the ecommerce shopper they immediately hit the road, but with some additions and tweaks to your first few pages you can guide those customers through your site. Here’s what you should include and double check: Include a nicely designed logo Make sure the site works on all browsers and devices Promotional graphics and links on the homepage Links to the most popular products Calls to action to push people to important sales pages Have a clear search field at the top of your site...

INTERNET MARKETING-A WAY TO GROW YOUR BUSINESS saad r Internet marketing enables you to build relations with consumers and prospects. On an average, customers spend 7 to 8 hours online daily. Before starting online marketing for your business, the first step should always be to devise a marketing strategy keeping in mind your potential customers. Marketing mix is a highly recommended method where you need to employ a set of tactics while launching a new product or service in the market. Internet marketing will help your business to reach target audience which you can select by age, demographics, gender etc. Return on Investment (ROI) is yet another crucial factor in an internet marketing campaign as it helps you to track revenue, profits and expenses. SEO : SEO or Search Engine Optimization optimizes a website’s performance in Search Engine Related Pages or SERPS. Without a digital marketing service plan of SEO, one can find it difficult to rank a website on Google. Optimi...

IMPORTANT TIPS FOR DESIGNING CONVERSATIONAL INTERFACES saad r Design creates stories, and stories create memorable experiences. Today, we live in the world of virtual realities, artificial intelligence, and personalized interactions. In such a scenario, how important it is to offer an extraordinary website design interface? Well, the attention span of web users is 7 seconds. Which is lesser than that of a goldfish? During such times, if you do not offer a remarkable user experience; cart abandonment will follow. And depressing sales figures thereafter. Who is to blame here? Certainly, not you. If you are a business owner who lacks technical knowledge, you need to approach a custom web design company. A company that offers your customers with an interactive user experience. Experiences that create long lasting imprints. As more number of sites, apps and other platforms go conversational, it becomes mandatory for web designers to know how to make the most of it. Those of you who...

BENEFITS OF OUTSOURCING WEB DEVELOPMENT PROJECTS TO A PROFESSIONAL WEB DESIGN COMPANY saad r In today’s online marketing world, owning a website is very crucial for success of any business. A website meets with multiple objective of the business owner. With a website you can not only let people know about your presence in market, but can also increase your earnings and revenue by attracting more customers. To get all these benefits and to cope up with the comprehensive online market, you must own an excellent website with informative content and latest backend technology. Are you thinking to design your website yourself? Wait!! Do you possess all the skills required to design an impressive and user friendly website? If not, please don’t take risk and don’t waste your time and energy on doing something, which you can easily get done from experts. You might not be aware of the technology and complex web pattern required to design an appealing website and might end up designing a...

GETTING A QUALITY WEBSITE IS NOT AN EXPENSE BUT RATHER AN INVESTMENT saad r An effective website is a valuable – and essential – way to communicate with customers, no matter what industry you’re in. With the right strategy, design and content, effective websites can attract your ideal customers, establish credibility and, crucially, convert visitors into buyers and raving fans. But what do you need to have on a website? An about page When thinking about what to have on a website, an About page is an important page to include: when a potential customer is trying to get a better sense of whether you’re right for them, this is one of the first places they’ll turn. It’s also a great opportunity to tell your unique story, explain what sets you apart from the crowd, humanize your brand and potentially establish what the purpose of a website for your business is. A clear value proposition Recent studies agree: you have less than 10 seconds to impress and engage a new visitor ...

HOW TO CHOOSE A WEBSITE DESIGNING COMPANY saad r In this age of digital business not having an online presence is simply out of question. Whether you are a business giant or a small company with few employees, having a strong web identity is the way to succeed in today’s biz world. Almost every company today searches online for suppliers. So do the individual customers. If you do not have a well-designed, professional looking website while your competitors do, you lose business. How do you share your company profile and products/ services details with your potential buyers or customers? Gone are the days of hard copy catalogs or PPT presentations that are e-mailed to clients. Your own website acts as a single gateway to all kind of information that a customer might want about your company. The catch is that your website got to be attractive, and easy to navigate. Focusing on online marketing and attracting customers through your website is far...

ESSENTIAL WEBSITE METRICS THAT MEASURE ROI (RETURN ON INVESTMENT) saad r If you are an entrepreneur starting an online business, money and costs are going to be a big factor. Since you are operating online, you need to have a good website that will do the sales and marketing for you. A good website is an investment and being price conscious, you want to make sure you get the most bangs for your buck. The question then is, how do I measure the return on investment (ROI) of my website?   The first thing to consider is your goals. It is important to note that some metrics can be difficult to accurately measure the effectiveness of your site. Consider brand awareness. This is important for business big and small, but looking only at your website it can be difficult to measure just how big (or small) it is and how effective you are at communicating your brand. The metrics of a website each provide precise information on how the site is performing. Used together these met...

ALL YOU SHOULD KNOW ABOUT EMAIL MARKETING & TARGET AUDIENCE saad r Email marketing is when companies target large markets by sending commercial messages through the electronic mail. When an effective strategy is put in place, successful email marketing leads to brand awareness, customer loyalty, and highly personalized content. In its broadest sense, it is mainly used for the purpose of enhancing the customer-business relationship. In the following article we will describe some effective ways to target customers using email marketing. An effective email marketing campaign and strategy can beguile potential prospects, leads, and consumers, concurrently increasing the return on investment of the business. What is a Target Audience? A Target Audience is defined as the group of individuals, or for email marketing purposes the specific list or segment, at which a campaign is aimed. It’s the target demographic for each marketing effort. It’s also who would be most likely to conv...

EXCELLENT BENEFITS OF RESPONSIVE WEB DESIGN saad r It’s ridiculous, but now more people in the world own smartphones than toothbrushes. Mobile traffic is exploding and of course every company should make their sites accessible and user friendly on the mobile.Responsive web design is a hot topic nowadays and every company regardless the size and industry is working on their responsive design strategy. Responsive design gives companies opportunity to increase their sales and come closer to their users without significant investments, why, what, how? Let’s start with the obvious –mobile is a center of our personal lives and our business.  We will begin with these excellent benefits of responsive web design: Google Recommended Usually, when Google recommends something to the millions of digital marketers that use their search engines, they should listen. Besides the fact that Google owns 67 percent of the search market, they are also devoted to the user experience. They know...