The Long-Term Link Acquisition Value of Content Marketing




The Long-Term Link Acquisition Value of Content Marketing
As a content strategy consultant in Mumbai, we have seen a high rise in content marketing and digital PR. But somewhere or the other, there is still a lack of understanding around the long-term value of any individual content execution.
First the question comes what is SEO back links? SEO back links are links that are directed towards your website and are very important factor because some search engines, especially Google, will provide more credit to websites that have a great number of quality back links, and consider those websites more relevant than others in their results pages for a search query.
Now the second question comes that what link value does a successful campaign drive over the long term? The answer is very simple. The data-driven content and digital PR produce some of the highest possible ROI for link building and SEO.
To better understand this full value, we wanted to look at the long-term accumulation of the two types of links on which we report:
Direct links and secondary links.
Direct links are from publishers whereas secondary links are the links to the story. Direct links goes to client’s content on their domain whereas secondary link is the link to the story the publisher wrote about client’s content.
While direct links is a significant factor, secondary links is also the same. They often provide important additional pass-through authority and can be reclaimed through additional outreach and converted into direct do-follow links.
The value in the long tail
The campaigns who gather initial mainstream pickups get a multi-year long tail of links which are built naturally without any additional or future promotions which goes beyond the first month. 
If you really think that you need to give all your heart in content marketing, then you need to strongly understand that doing content marketing with the goal of press acquisition is right for your needs.
Do remember, cost-per-link (a typical way to measure ROI of such campaigns) will surely divide if links built are measured over these longer periods — mobility of a project will perhaps be considered as a marginal success at one month to a major success at one year.
Our dominant Content Marketing Company in Mumbai – STZ Soft, specialises in consultancy, strategy, and promotion that will help your brand to convert your leads to your clients.
  


  
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Saad Rehman
Business Analyst / Project Manager
STZ SOFT
m:
020 8220 3943
a:
Suite 304, Heraldic House, 160-162 Cranbrook Road

Ilford Essex IG1 4PE United Kingdom
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stzsoft.com  e: saadr@bdsserv.co.uk

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