DAILY DOSE OF DIGITAL MARKETING

The Long-Term Link Acquisition Value of Content Marketing As a content strategy consultant in Mumbai, we have seen a high rise in content marketing and digital PR. But somewhere or the other, there is still a lack of understanding around the long-term value of any individual content execution. First the question comes what is SEO back links? SEO back links are links that are directed towards your website and are very important factor because some search engines, especially Google, will provide more credit to websites that have a great number of quality back links, and consider those websites more relevant than others in their results pages for a search query. Now the second question comes that what link value does a successful campaign drive over the long term ?   The answer is very simple. The data-driven content and digital PR produce some of the highest possible ROI for link building and SEO. To better understand this full value, we wanted to look at the long-term accumu

CUSTOM WEB DESIGN VS. TEMPLATE WEBSITES, WHICH IS BETTER? SAAD R Unlimited design possibilities coupled with a full suite of powerful features allows us to develop made-to-order sites that speak directly to each client’s brand, audience and online marketing goals. However, custom-fit solutions require months to deploy which may not be feasible for start-ups or other clients with budget and scope limitations. In these cases, a template site may offer a good alternative. So, what is the difference between the two? Custom Website Design A custom site is developed from scratch — the information architecture or navigational structure, graphics, functions, and administrative back-end are all designed based on your unique specifications. Do you have well established branding guidelines that reflect who you are as a company? A custom solution is for you. What’s more, custom sites allow for all of the bells and whistles that elevate a website beyond professional graphics. Analyt

Link building is first of all a part of SEO efforts. It includes adding multiple clients to the mix, and managing the link outreach process, etc.  It is one of the most challenging processes and becomes hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources. We will help you understand with Google sheets template. This template will allow for customization to better fit your workflow. Make your own copy and get started! Our link building workflow We improve our efficiency by acquiring new guest posts on industry-relevant websites. Our first step starts with finding prospects that could be actively interested in a guest blog post. After this, we will record those opportunities and identify any area that isn’t performing well. The second step is to update the status of the prospect as it’s very critical to keep the spreadsheet as up to date as possible so that we have accurate information of our performanc

TRUST: AN IMPORTANT FACTOR FOR A GOOD WEBSITE SAAD R  Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal:  building a trustworthy website . Reputation Different people are affected by different things. For example, baby boomers may be influenced by a brand’s years of experience and the number of customers they’ve served. Generation Y may get a strong impression of a brand if they have a big Twitter or Facebook following. Everyone may be awed by the awards you’ve received. This is one of the reasons it’s important to have a strong understanding of your customers. Know what impresses your demographic, check to see if you have any of these assets, and let prospective customers know about it. You should not be afraid

IMPORTANT BENEFITS OF WEB APPLICATION DEVELOPMENT FOR YOUR BUSINESS SAAD R Web applications are those apps that utilise the internet web browser in order to be used. They have become popular these days due to the increasing number of people that have been using the World Wide Web to keep up with technology. With this also, a number of web browsers have been developed where web applications can be opened and used.  Here are the reasons why your business should have a web application. Always accessible Custom web apps eliminate the fear of not being able to access your data due to “scheduled maintenance” or unannounced server issues. Instead, you receive secure access to your data 24/7 from any device you need, whether it’s a tablet, smartphone, laptop or PC Cost effective development With web-based applications, users access the system via a uniform environment—the web browser. While the user interaction with the application needs to be thoroughly tested on different web

IMPORTANT TIPS FOR WEB DESIGN THAT DRIVES SALES SAAD R Every commercial enterprise proprietor wants an internet site that encourages traffic to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to emerge as a purchaser. If your website has loads of site visitors, however, few conversions, you need to identify why. Here are important factors while evaluating your website design and deciding which modifications will yield the finest results. Color . Button color debate is one of the lengthiest in the conversion and optimization world. Luckily, button color is very easy to test. Red and green are two of the colors those with color blindness have the most difficulty with, so you would be hitting your accessibility targets, but you might consider also want to consider your audience more. If your business is aimed primarily at women, focus on purple, blue, or green. If it’s men, choose green, blue, or black according to Col