The Long-Term Link Acquisition Value of Content Marketing
The
Long-Term Link Acquisition Value of Content Marketing
As a content strategy consultant in
Mumbai, we have seen a high rise in content marketing and digital PR. But
somewhere or the other, there is still a lack of understanding around the
long-term value of any individual content execution.
First the question comes what is
SEO back links? SEO back links are links that are directed towards your
website and are very important factor because some search engines, especially
Google, will provide more credit to websites that have a great number of
quality back links, and consider those websites more relevant than others in
their results pages for a search query.
Now the second question comes that what link value
does a successful campaign drive over the long term? The answer is very simple. The data-driven
content and digital PR produce some of the highest possible ROI for link
building and SEO.
To better
understand this full value, we wanted to look at the long-term accumulation of
the two types of links on which we report:
Direct links
and secondary links.
Direct
links are from publishers whereas secondary links are the links to the story.
Direct links goes to client’s content on their domain whereas secondary link is
the link to the story the publisher wrote about client’s content.
While direct links is a significant
factor, secondary links is also the same. They often provide important
additional pass-through authority and can be reclaimed through additional
outreach and converted into direct do-follow links.
The value in
the long tail
The campaigns who gather initial
mainstream pickups get a multi-year
long tail of links which are built naturally without any additional or future promotions
which goes beyond the first month.
If you
really think that you need to give all your heart in content marketing, then
you need to strongly understand that doing content marketing with the goal of
press acquisition is right for your needs.
Do remember, cost-per-link (a
typical way to measure ROI of such campaigns) will surely divide if links built
are measured over these longer periods — mobility of a project will perhaps be considered as a marginal success
at one month to a major success at one year.
Our dominant Content Marketing Company in Mumbai – STZ Soft, specialises in consultancy,
strategy, and promotion that will help your brand to convert your leads to your
clients.
https://www.instagram.com/saadrbds/|
Saad Rehman
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Business Analyst / Project
Manager
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STZ SOFT
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m:
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020 8220 3943
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a:
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Suite 304, Heraldic House,
160-162 Cranbrook Road
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Ilford Essex IG1 4PE United
Kingdom
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w:
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