How To Improve Your Link Building Outreach Pipeline.


Link building is first of all a part of SEO efforts. It includes adding multiple clients to the mix, and managing the link outreach process, etc. 


It is one of the most challenging processes and becomes hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.
We will help you understand with Google sheets template. This template will allow for customization to better fit your workflow. Make your own copy and get started!


Our link building workflow
We improve our efficiency by acquiring new guest posts on industry-relevant websites. Our first step starts with finding prospects that could be actively interested in a guest blog post. After this, we will record those opportunities and identify any area that isn’t performing well.
The second step is to update the status of the prospect as it’s very critical to keep the spreadsheet as up to date as possible so that we have accurate information of our performance.


Using the link outreach template
Now let’s talk about Prospectus Tab.
The Prospects tab allows you to edit and houses all the potential link prospects uncovered in your researched. You can fill in the cells for your prospect’s website URL, add Domain Authority of the website. This is very beneficial for outreach prioritisation. There’s also a corresponding status column, with the following five stages so you can keep track of where each prospect is in the outreach process.

Status 1: Need to Reach Out. If you have a prospect though you have not taken any action, use this status.
Status 2: Email Sent. This status you can use as soon as you send your first outreach email.
Status 3: Received Response
Status 4: Topic Approved. Once you receive the status and your guest post topic has been approved, select this status. Now you are even permitted to reach out to your content team.
Status 5: Link Acquired. Your website will get added to your Won Link Opportunities Report if you select this status.


Now you have to just record the date that a particular link was acquired and add the URL where the link resides. “Won Link Opportunities” report will help you to track all of the links you acquire throughout the lifetime of your campaign.


Link Pipeline report
The Link Pipeline report is a snapshot of our overall link outreach campaign. It means that this report will show you all information of how many prospects we have in our pipeline and what the conversion/response rates are of each stage of our outreach funnel.


How to analyze the Link Pipeline report
If you fail to gather more prospects, it’s time to look for new link opportunities. In this way, this report allows us to understand where we need to focus our efforts to maximize our campaign’s performance. If our contact vs. response rate is low, it’s time to test new email copy or email subject lines.


Won Link Opportunities
This report will guide you that where the link has been officially landed. In other words, it will track overall progress over time and measure performance against your link building goals.


Getting the most out of your link building campaigns
If organization understands by knowing exactly which stage of your link building process is your lowest performing, you can substantially expand your overall efficiency by targeting those areas that need the most improvement.

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